Author: Russell Lawson

Good public relations can mean the difference between success and failure eBays founders spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as potential customers.

The PR Buzz Factortakes you through every stage of devising a PR campaign. Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more. Using the exercises and tools contained in the book you will be able to analyse the current reputation of your business and then devise an effective strategy to:
- reach your target audience
- communicate key messages
- differentiate yourself from the competition
- position yourself as an authoritative voice within your sector

PR campaigns have the ability to reach into untapped markets and enable small business to build a brand for themselves and their products. This essential workbook will enable anyone to create a 'BUZZ' about their business.

Author: Dr. Karen Otazo

What do we know--"really know"--about achieving exceptional career success? What are the best ways to get on the fast track, and stay there?

The Truth About Managing Your Career reveals what really works: 60 proven principles and easy career management techniques you can start using right now. In just minutes, you'll discover powerfully effective ways to
- start a new job and make a great first impression
- work more smoothly with bosses and colleagues
- build a high-performance personal network
- manage your workload
- decide who to trust (and distrust)
- handle your enemies and overcome career setbacks
- recognize when to move on
- get noticed, get ahead, and get to the top

Written in an easy, down-to-earth style, this book has been endorsed by some of the best minds in business, including Lois Frankel, NYTimes bestselling author of "Nice Girls Don't Get the Corner Office" and Art Kleiner, Editor of Strategy+Business and author of "Who Really Matters: The Core Group Theory of Power, Privilege and Success."

A cutting-edge pioneer in the field of business coaching, Dr. Karen Otazo knows--and speaks--the truth about how to get and keep the job you want. Regardless of your age or stage of your career, you'll find practical tips and tools to make your workplace journey smoother, more enjoyable, and potentially more profitable. The Truth about Managing Your Career is a must-have for your career library.

We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents 10 fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial-age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low- and high- tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.

Author:  Michael Bosworth, John Holland

From the bestselling author of Solutin Selling.

The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers

CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.

CustomerCentric Selling shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:

* Transform sales calls into interactive conversations
* Position their offerings in relation to buyer needs
* Facilitate a more consistent customer experience
* Achieve shorter sales cycles
* Integrate sales and marketing into a cooperative, cross-functional team

CustomerCentric Selling details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.