Data Mining for Design and Marketing /by Yukio Ohsawa (Author), Katsutoshi Yada (Author) .shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.

Perfect Paperback: 672 pages
Publisher: Microsoft Press (September 19, 2008)
Language: English
ISBN-10: 0735625891
ISBN-13: 978-0735625891Product Description
Get the practical, pocket-sized guide for IT professionals who need to administer, maintain, and optimize SQL Server 2008. Written by award-winning author William Stanek, this portable reference delivers essential details for using SQL Server 2008 to help protect and manage your company s data whether automating tasks, creating indexes and views, performing backups and recovery, replicating transactions, tuning performance, managing server activity, importing and exporting data, or performing other key tasks. Featuring quick-reference tables, lists, and step-by-step instructions, this handy, one-stop guide provides fast, accurate answers on the spot whether you re at your desk or in the field!
Key Book Benefits
Provides fast facts and immediate reference for administering SQL Server 2008 Delivers must-know details for taking advantage of the improved scalability, security features, and management tools in SQL Server 2008 Features concise tables, easy-to-scan lists, and step-by-step instructions for fast answers, wherever you need them

About the Author
William R. Stanek is a Microsoft Most Valuable Professional with more than 20 years of experience in systems management and advanced programming. He is an award-winning author who s written more than 65 books, including WINDOWS SERVER® 2008 INSIDE OUT. He is series editor for the ADMINISTRATOR'S POCKET CONSULTANT line of books.

Pro SQL Server 2008 Relational Database Design and Implementation/by Louis Davidson (Author), Kevin Kline (Author), Scott Klein (Author), Kurt Windisch (Author)
Description
Learn effective and scalable database design techniques in a SQL Server environment. Pro SQL Server 2008 Relational Database Design and Implementation covers everything from design logic that business users will understand all the way to the physical implementation of the design in a SQL Server database. Grounded in best practices and a solid understanding of the underlying theory, authors Louis Davidson, Kevin Kline, Scott Klein, and Kurt Windisch show how to “get it right” in SQL Server database design and lay a solid groundwork for the future use of valuable business data.

World Wide Web Database Developer's Guide/by Mark Swank (Author), Drew Kittel (Author)
Description
The World Wide Web Database Developer's Guide leaves readers with a skillset that will allow them to quickly and professionally convert and present database information on the Internet and World Wide Web. The CD includes all the source code fromthe book, plus a collection of Web database development tools, including commercial Web database access tools.