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EBooks » eCommerce
PDF | English | 2.90MB (in 7z archive) Author: Leesa Barnes
Podcasting for Profit is an excellent beginners book. This book covers all the bases for setting up and how to make money with podcasting. The author skillfully eases the podcasting new comer by introducing terms and concepts simplistically. This book also functions as a personal business coach. It's a wookbook that takes the reader from idea to action. The action includes your business plan, writing a clear statement of why podcasting is for you and then how are you going to get yourself there.
In this book, you will learn how to use a podcast to:
* Sell more products and services without sounding like a late-night infomercial
* Secure advertising and sponsorships even if you hate cold calling
* Offer premium content and memberships to create passive income
* Build a podcasting consulting business using a proven model
* Promote your expertise through podcasting without bragging
* Measure your return on investment using simple tools PDF | English | 1.34MB (in RAR archive) Author: Mark Frank
Every day, thousands of people think about starting their own Webmaster business. Some want to break away from the daily drudgery of working for someone else. Some crave the flexibility of working from home. Some need to supplement their main income. Some feel they are ready to expand their services beyond their circle of contacts. Still others… the list of personal reasons could go and on.
But here’s the catch…
Every day, most of these people do nothing but dream. The Webmaster BUSINESS Masters Course was written for Webmasters who are ready to stop dreaming and start building a home-based Web site design business.
There are several advantages working as a Webmaster from home:
• no office to rent
• no boss telling you what to do
• flexibility to pick your own hours
• ability to generate income in your living room
• and the biggest advantage of all, you’re the person in charge. You decide how,
when and where you want to work.
The Webmaster BUSINESS Masters Course will get your business rolling in the right direction. It gives an insider's view into some of the variables involved in setting up a business, creating a contract, working with clients, and other important operational aspects. This Course will help you avoid common problems and mistakes, the kind that cost you time and money.
CHM | English | 3.98 (in 7z archive) Author: Janice Reynolds
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site—from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing.
Using this book as a tutorial and reference, you’ll learn how to:
* Create a custom business model for success.
* Select the software, hardware and hosting service that will best meet your needs.
* Master outsourcing, building traffic, order processing, and fulfillment.
* Choose the type of site that will fit your needs, with real-world examples of what to do—and what not to do.
* Choose the right vendors and consultants to get he job done—and learn how to manage their work effectively.
* Build a web site that stands out from the rest.
* Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content. PDF | English | 5.84MB (in RAR archive) Author: Susan Sweeney
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Besides, you will learn how to create and apply:
• The right interface, design and brand integrity
• Online copy
• Quality contents
• Persuasive navigation and functionality
• Methods for campaign testing
• Measuring metrics and analysis PDF | English | 2.62MB (in 7z archive) Author: Susan Sweeney
The more potential customers you attract to your Web site, the more success you will have!
But how can you get more visitors to your Web site? In 101 Ways to Promote Your Web Site, recognized Internet marketing expert Susan Sweeney tells you how. This combination book/Web site is a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools and techniques. You can read it this weekend and start implementing your online marketing strategy on Monday.
This freshly updated 7th Edition has sold over 77,000 copies, has been translated into German and Spanish and includes new chapters covering the latest developments in Web site promotion - Blogs, wikis, social bookmarking, podcasting, interactive mapping, RSS, consumer generated media and mobile marketing are just a few of the topics covered in this new book.
Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and Web site designers will all find this book invaluable in developing their online strategies.
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