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EBooks » eCommerce
For Dummies (11-2007) | PDF | 360 pages | 0470190876 | 9.7Mb(rar)
E-Mail Marketing For Dummies/by John Arnold (Author).E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: * Combine e-mail with other marketing media * Develop a winning strategy, build a quality e-mail list, and find success * Comply with anti-spam laws * Set reasonable objectives * Decide whether to use an e-mail service provider * Brand your e-mails * Build relationships with your customers * Increase your “open” rate and find out who’s actually opening your e-mails * Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper. PDF | English | 1.52MB (in RAR archive) Author: Ronald Clark
"It's one of the fastest-growing phenomena on the Internet." - New York Times
Many companies are using Twitter in innovative ways. Dell has sold over $500K in products via twitter. Zappos is forging stronger relationships with its customers on Twitter. It has over 100 of its employees actively using twitter including its president. Comcast, HR Block, Southwest Air and other progressive companies are using Twitter to improve customer service.
Mzinga has had press conferences online via twitter. The list of smart companies on Twitter goes on and on.
Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates.
How can you use Twitter for business? In this book, you'll discover free Twitter tools you can use to help you to not only boost your websites' traffic but also your income. It covers what these tools are, but also how you can make use of these tools to gain an edge over your competitors.
Twitter is one of the prominent social networking sites that allows you to connect with people around the world with similar interests and/or To Enhance Your Business - dramatically faster then other social networking sites like Facebook, MySpace, Friendster, etc.
Similar to other social networking sites, you can sign up as a member of Twitter for free (and you can do so in less than 30 seconds as there are only 3 fields you need to enter in the sign-up page - your username, password and email address) and you can start using Twitter instantly.
This book covers ways to use Twitter to Share Ideas, Show Repect, Engage Customers, Build Your Brand and Provide Customer Service.
Learn How To:
* Get more people to follow you on Twitter - increasing your followers creates momentum
* Have fun and let your personality shine because you are really connecting with people - not trying to slam "traffic" into "conversions"
* Accelerate your presence on ALL your social networking sites and reap the benefits of more visitors.
* Create a real business online by using these 100 Success Secrets.
* Meet, connect with, and share ideas with other smart Tweeters. Follow and be followed and watch how these superstars take their business to the next level.
* Use Twitter to start making money ON PURPOSE instead of by accident. This book will not only help you sharpen your business path - it will demand that you use the power of your laser focus to get results.
Collins Business (1-2002) | PDF | 304 pages | 0066620422 | 1.01Mb(rar)
Amazon.com: Get Big Fast/by Robert Spector (Author).The tale of Amazon.com is well known to anyone who follows the stock market, the book business, the Internet explosion--heck, it's hard to imagine not knowing at least a piece of this extraordinary story. But few, it would seem, know the entire story, and it's these gaps that Robert Spector's Amazon.com: Get Big Fast attempts to fill (or at least the information available in early 2000, when the book was published). For example, those who know about Amazon.com's paradigm-shifting influence on the book business may not know it wasn't even the first online book retailer, or the second or the third. (It was preceded by clbooks.com, books.com, and wordsworth.com, the last of which beat Amazon.com to the Internet by almost two years.) Those who've heard quirky stories about Amazon.com founder Jeff Bezos--for example, that he built his own desk out of a door, and that his mother bought the desk at an online charity auction in 1999 for $30,100--may not know that he was a studious overachiever from an early age. As a 12-year-old in Houston, he was even profiled in a book on gifted education in Texas. And those who marvel at the company's multibillion-dollar stock valuation may not know that it was broke and nearly out of business in the summer of '95. Emereo Pty (11-2008) | PDF | 156 pages | 1921523999 | 1.6Mb(rar)
Twitter: Free Social Networking For Business - 100 Success Secrets To Increase Your Profits and Sales Using Twitter Business Strategies/by Daniel Clark (Author)
"It's one of the fastest-growing phenomena on the Internet." - New York Times
Twitter Tools To Enhance Your Business - Discover Free Twitter Tools That Will Help Boost Your Website's Traffic & Sales Dramatically.
Many companies are using Twitter in innovative ways. Dell has sold over $500K in products via twitter. Zappos is forging stronger relationships with its customers on Twitter. It has over 100 of its employees actively using twitter including its president. Comcast, HR Block, Southwest Air and other progressive companies are using Twitter to improve customer service. Mzinga has had`press conferences online via twitter. The list of smart companies on Twitter goes on and on PDF | English | 3.21MB (in 7z archive) Author: Jeremy Wright
"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."-- John Battelle, Business 2.0
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications
All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
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