eMarketing the essential guide to online marketing/by:Rob Stokes(Author).
eMarketing: the essential guide to online marketing is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. It features the tools and tactics essential to search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management and more! eMarketing: the essential guide to online marketing comes from 10 years of practical experience in the world of eMarketing from a leading digital agency.

The Millionaire Maker's Guide to Creating a Cash Machine for Life/by Loral Langemeier (Author)
Description
Loral Langemeier first introduced her exclusive Wealth Cycle system in the national bestseller The Millionaire Maker. Now, in The Millionaire Maker's Guide to Creating a Cash Machine for Life, she reveals how you can learn to earn more money by building a viable business. The Cash Machine is simple to start and sustain. You'll use skills you already possess and build a reliable team to help. Whether you want to partner with others or create your own team to start, fix, or buy a business, Langemeier shows you how to turn it into a Cash Machine that makes money from Day One.
This book delivers a step-by-step action plan for starting up your Cash Machine, helping you to
    * Identify your personal skill set
    * Brainstorm a business idea and model it after a similar venture
    * Test the sales potential
    * Create a Cash Machine Plan
    * Build and manage your team
    * Develop short- and long-term marketing strategies
    * Grow your business-and make more money!

Market-Consistent Actuarial Valuation (EAA Lecture Notes)/by Mario V. Wüthrich (Author), Hans Bühlmann (Author), Hansj?rg Furrer (Author)
Description
It is a challenging task to read the balance sheet of an insurance company.
This derives from the fact that different positions are often measured by different yardsticks. Assets, for example, are mostly valued at market prices whereas liabilities are often measured by established actuarial methods.
Market-Consistent Actuarial Valuation presents powerful methods to measure liabilities and assets in the same way. The mathematical framework that leads to market-consistent values for insurance liabilities is explained in detail by the authors. Topics covered are Stochastic discounting, Valuation portfolio in life and non-life insurance, Asset and liability management, Financial risks, Insurance technical risks, and Solvency.

Search Engine Marketing/by Andreas Ramos (Author), Stephanie Cota (Author)
Description
Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
    * Track and measure both digital and traditional marketing with analytics
    * Define and use KPIs to manage campaigns and channels for maximum profitability
    * Employ SEO strategies to increase leads, conversions, and sales
    * Understand how website architecture, keywords, tags, and sitemaps affect search results
    * Use PPC to place ads in search engines, radio, TV, and newspapers
    * Get hands-on strategies for maximizing Google Analytics and Google AdWords

Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy/by Jerry Acuff (Author), Wally Wood (Contributor)
Description
"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer."