PDF | English | 2.1MB(zip)

Author: Entrepreneur

Why Everyone Needs a Business Plan. Topics covered: Why executive summaries are the most important part of your plan. Target your market. What are you selling? Understanding and explaining your industry. A marketing strategy primer. Identifying competitors. Who’s who on your team. The inner workings of your business. Explaining the financials. Deciding what goes in your plan’s appendices. Extra tools to get you started.

PDF | English | 2MB(zip)

Author: John Jantsch

Microsoft Office Live Small Business sponsored the creation of this e-book about social media, so you can make sense of and make use of this powerful resource. In “Let’s talk: Social Media for Small Business,” respected author John Jantsch, of Duct Tape Marketing, breaks the concept of social media down into easy to understand pieces. With the help of this e-book you’ll generate new business and capture the hearts and minds of new customers.

PDF | English | 1.6MB(zip)

Author: Jerry Kirkpatrick

“This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society.”–The Journal of Consumer Affairs

PDF | English | 1.4MB(zip)

Author: David Meerman Scott

“You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues. Word-of-mouse is the single most empowering tool available to marketers today. I wrote this e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that will help you create your own viral marketing strategies and campaigns.”

PDF | English | 1.2MB(zip)

Author: Wings Of Success

Coin Collecting Auctions: Bane or Boon? Maybe you are a coin collector wishing to trade in some of your double coins. That is in fact the joy of such a hobby. On the other hand you could also buy or sell your coins rather than to exchange those with another connector like yourself. In such case options are a great idea to look out for. If you are willing to pay good money you can get some fascinating and the rare coins on options. In fact it is a known fact that you get the rarest of coins only through auctions from our other collectors looking to sell their coins for the highest possible sum of money.