PDF | English | 2MB(zip)

Author: Richard Baldwin

A new VoxEU.org ebook aims to inform the world trade ministers what the economists know about the trade collapse. World trade experienced a sudden, severe, and synchronised collapse in late 2008 – the sharpest in recorded history and deepest since WWII. This ebook – written for the world’s trade ministers gathering for the WTO’s Trade Ministerial in Geneva – presents the economics profession’s received wisdom on the collapse. Two dozen chapters, written by leading economists from across the globe, summarise the latest research on the causes of the collapse as well as its consequences and the prospects for recovery. According to the emerging consensus, the collapse was caused by the sudden, severe and globally synchronised postponement of purchases, especially of durable consumer and investment goods (and their parts and components). The impact was amplified by “compositional” and “synchronicity” effects in which international supply chains played a central role.

PDF | English | 3MB(zip)

Author: Jeff Gross

Learn how to leverage the immense power of Twitter, LinkedIn, VisualCV and Facebook to accelerate your professional development and increase the chances to land the job you deserve.

PDF | English | 1.7MB(zip)

Author: David Parrish

This free business ebook is intended to be both inspiring and practical, to offer some great ideas for building creative businesses, yet at the same time warn that it’s not easy. It is for startups and established enterprises, large and small. It aims to be readable as a whole and also useful to refer back to, section by section.

PDF | English | 2.1MB(zip)

Author: Entrepreneur

Why Everyone Needs a Business Plan. Topics covered: Why executive summaries are the most important part of your plan. Target your market. What are you selling? Understanding and explaining your industry. A marketing strategy primer. Identifying competitors. Who’s who on your team. The inner workings of your business. Explaining the financials. Deciding what goes in your plan’s appendices. Extra tools to get you started.

PDF | English | 2MB(zip)

Author: John Jantsch

Microsoft Office Live Small Business sponsored the creation of this e-book about social media, so you can make sense of and make use of this powerful resource. In “Let’s talk: Social Media for Small Business,” respected author John Jantsch, of Duct Tape Marketing, breaks the concept of social media down into easy to understand pieces. With the help of this e-book you’ll generate new business and capture the hearts and minds of new customers.