Google and the Myth of Universal Knowledge: A View from Europe /by Jean-Noel Jeanneney (Author), Teresa Lavender Fagan (Translator), Ian Wilson.The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first step towards a long-dreamed-of universal library, but skeptics were quick to raise a number of concerns about the potential for copyright infringement and unanticipated effects on the business of research and publishing.
Jean-Noel Jeanneney, president of France’s Bibliotheque Nationale, here takes aim at what he sees as a far more troubling aspect of Google’s Library Project: its potential to misrepresent—and even damage—the world’s cultural heritage. In this impassioned work, Jeanneney argues that Google’s unsystematic digitization of books from a few partner libraries and its reliance on works written mostly in English constitute acts of selection that can only extend the dominance of American culture abroad. This danger is made evident by a Google book search the author discusses here—one run on Hugo, Cervantes, Dante, and Goethe that resulted in just one non-English edition, and a German translation of Hugo at that. An archive that can so easily slight the masters of European literature—and whose development is driven by commercial interests—cannot provide the foundation for a universal library.

Publish and Prosper: Blogging for Your Business /by DL Byron (Author), Steve Broback (Author) .While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

 

 

 The resource guide to social networks, social bookmarking sites, and social video-sharing networks!

In this guide, you will find a list of literally hundreds of social sites that you can ultimately use to make more sales or network.

Leave it up to your imagination on how to best use this valuable information. Near the end of this report, there are a few ideas to get your creative juices flowing!

This is a terrific time saving resource that puts all the most popular wesites right at your fingertips.

 

Online Marketing Inside Out /by Brandon Eley (Author),Shayne Tilley (Author).Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.
You will learn about:
* The changing face of marketing
* The new frontier of PR and media
* Using your web site to generate income
* Getting the most from the search engine crowd
* Promote your message through socializing
* Implementing profitable email marketing campaigns
* Getting others to sell your products for you
* Spreading your message through online advertising.