Author: Janelle Elms, Phil Dunn, Amy Balsbaugh

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales.

Learn how to:
- make listings stand out
- inspire buyer confidence
- close a sale
- and keep customers coming back

An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

Author: Takashi Kubota

As the various types of global e-business grow rapidly, the need to establish adequate cyberlaws is increased. Reformation of domestic and global laws has been underway; however, the nature of e-business is one of constant technological developments, consistently outdating existing laws.

Cyberlaw for Global E-Business: Finance, Payments & Dispute Resolution examines cyberlaw discussions worldwide on topics such as cybercrime and risk management, comparative electronic trading systems of securities, digital currency regulation, jurisdiction and consumer protection in cross-border markets, and case law on international bank transfers. An invaluable resource for policy-makers, business experts, lawyers, scholars, and researchers, this book provides comprehensive research from a global perspective on the legal, technical, and financial implications of e-business.

Author: Greg Holden

According to an AC Nielsen study conducted in early 2005, as many as 724,000 Americans depend on eBay sales for all or part of their income. But it is becoming more difficult to run a profitable business on eBay, as its sales growth slows and fees increase. Sellers are being squeezed between these two factors.

In order to thrive in this unique marketplace, sellers need to spend their money wisely, buy goods that will sell at low prices, market those goods aggressively and develop a well-rounded business presence. 1000 Best eBay Success Secrets is packed full of insider secrets and strategies designed to help readers accomplish all this and more.

This book covers the following:
--Researching items to maximize profitability
--Dealing with buyer questions
--Making the payment process run smoothly
--Confronting problems after the sale ends
--Boosting customer satisfaction through packing and shipping

Written by an eBay pioneer who has seen the site go through many changes, 1000 Best eBay Success Secrets provides tips, strategies and prescriptions for making any eBay business venture healthier, wealthier and wiser.

Author: David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Among other things that you will learn from this book are:

* How the Internet has changed marketing and public relations
* What new techniques maximize Web-based marketing
* What roles blogs, wikis and listserves play