Author: Barry Silverstein

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.

This "crash course" in business-to-business marketing is an excellent introduction for the newcomer and a worthwhile refresher for the veteran. Barry Silverstein is convinced that the Internet will soon replace direct mail as the primary vehicle for business-to-business direct marketing. Silverstein doesn't promote spam, but discusses how the Internet has changed marketing and how principles of sound direct marketing can be applied to the Internet in fresh ways.

Silverstein presents dozens of techniques than can be applied to five major strategies, each invaluable in building business profitability. The first is a set of techniques for generating and qualifying leads online. Next, he demonstrates approaches to using Internet events as means to promote products and services. Then he discusses using the Internet's advantages in delivering instant-fulfillment service. The ins and outs of generating orders over the Net come next, followed by the means of using the Internet to build and solidify relationships with your customers. Silverstein backs up his points with excellent real-world examples and a variety of case studies. He closes his presentation with an action plan to help you put his techniques to work in your organization. A series of appendices guides you to additional resources.

Author: Michael Miller

eBay, the world's largest online trading community, has over 125 million registered users. According to the New York Times, more than 500,000 people make a full- or part-time living on eBay. On any given day there are close to 4 million items listed for auction on the eBay site. Want to make your mark on the eBay world?

Absolute Beginner's Guide to eBay, 4th Edition, is the perfect guide to help you conquer your first auction. The first three editions of this book were huge sellers, so it's only natural we would update this great book to reflect eBay's most recent upgrades and enhancements. This new edition is completely revamped to cover the way eBay is used today. It's more than just online auctions--users also buy and sell via fixed-price listings, Buy It Now, eBay Stores, Half.com, Trading Assistants, and more. You will find everything they need to know to get started in this book!

Author: Joe Pulizzi, Newt Barrett

Make it easy for your buyers to buy from you.

But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing. Why content marketing is vital to business success in the 21st century:

In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Those that don’t…well… think of dinosaurs.

Joe Pulizzi and Newt Barrett Will Teach you To Surf the Content Marketing Tsunami!

They are publishing and marketing veterans who have observed first hand the marketing tsunami that is about to sweep in. They believe that marketers must either learn to ride the wave or be swept under.

They bring a unique perspective to content marketing success because:

* They combine marketing and editorial sensibilities.
* They bring decades of experience in adapting to increasingly rapid change.
* They have observed the fundamental shifts in buyer behavior firsthand as publishing leaders.
* They have created successful print and online publications that cover local and national markets in a variety of industries.
* They have served both B2B and B2C markets.
* They have watched traditional marketing efforts flounder.
* They are now helping content marketing efforts to flourish.

Joe and Newt have been imbued with the importance of great content as the core of every kind of publication since the mid-1980s. They know that a great information product that truly meets the needs of its target readers stands an excellent chance of succeeding. In the past, this was true for media companies. Now, they teach that it’s time for business marketers to become publishers by deploying successful content marketing strategies.