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EBooks » Magazines
 There are
many challenges facing organizations today as they incorporate
electronic marketing methods into their strategy. Advances in Electronic Marketing
examines these challenges within three major themes: the global
environment, the strategic/technological realm, and the buyer behavior
of online consumers. Each chapter raises important issues, practical
applications, and relevant solutions for the electronic marketer.
Advances in Electronic Marketing not only addresses Internet marketing
and the World Wide Web, but also other electronic marketing tools, such
as geographic information systems, database marketing, and mobile
advertising. This book provides researchers and practitioners with an
updated source of knowledge on electronic marketing methods. |
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