The Science of Influence:
How to Get Anyone to Say "Yes" in 8 Minutes or Less!


By: Kevin Hogan
Publisher: Wiley (October 29, 2004)
Language: English
ISBN: 0471670510




In the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn't.

For salespeople, marketing professionals, and anyone who persuades others for a living, there's no excuse for not having the newest, most effective tools and tactics at hand—and this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say "yes" in eight minutes or less.

With a wealth of the best new ideas and techniques——as well as secrets of persuasion never before revealed—The Science of Influence will show you how to:

- Present a convincing physical appearance
- Read and send powerful and effective body language messages
- Turn on the charm for maximum effect
- Make your target feel comfortable talking to you
- Ask questions to learn about your target's values, desires, needs, and beliefs
- Use secret tools to build credibility fast
- Convince your target of the negative consequences of a "no"
- Be persistent—u—but not annoying

The Science of Influence also reveals the hard science behind the most effective techniques—how the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It's the Holy Grail of persuasion—a proven system for turning a "no" into a "yes."

If you have not read this book, you don't know everything you need to know about influence and persuasion.

The 7 Habits of Highly Effective People : Powerful Lessons in Personal Change


By: Stephen R. Covey
Publisher: Free Press. 2004
ISBN: 0743272455





The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.

Before you can adopt the seven habits, you'll need to accomplish what Covey calls a "paradigm shift"-a change in perception and interpretation of how the world works. Covey takes you through this change, which affects how you perceive and act regarding productivity, time management, positive thinking, developing your "proactive muscles" (acting with initiative rather than reacting), and much more.

This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate, and you'll want to study this book, not skim it. When you finish, you'll probably have Post-it notes or hand-written annotations in every chapter, and you'll feel like you've taken a powerful seminar by Covey. -Joan Price