
Internet TV is the quintessential digital convergence medium, linking
television, telecommunications, the Internet, computer applications,
games, and more. Soon, venturing beyond the convenience of viewer
choice and control, Internet TV will enable and encourage new types of
entertainment, education, and games that take advantage of the
Internet's interactive capabilities. What Internet TV is today and can
be in the future forms the context for this book.
Arising from collaboration between the Columbia Institute for
Tele-Information (CITI) and the European Institute for the Media (EIM),
this volume investigates the advent of widely available individual
broadband Internet communications and their impact on the development
of Internet TV. Editors Eli Noam, Jo Groebel, and Darcy Gerbarg have
collected seminal papers by leaders from the U.S. and European media
and technology industries that offer a critical look at the impact of
interactivity on television content, and address the need for media
organizations to create interactive programming in this untapped realm
with unclear consumer interest and desires.