O'Reilly (6-2010) | PDF | 320 pages | 1449387845 | 8.9Mb

iPad The Missing Manual /by J. D. Biersdorfer (Author). Apple's iPad is the perfect personal media center. It lets you search the Web with WiFi, helps you stay in touch with its built-in email application, and allows you to read books, magazines, and newspapers in full color. You can also play games, listen to music, watch videos, view photos, and create documents, layouts, and slideshows with iPad's iWork suite. With iPad: The Missing Manual, learning how to use this new device is a snap. The clear step-by-step instructions, undocumented shortcuts, workarounds, and lots of practical timesaving advice help you learn each feature and application -- presented with the renowned Missing Manual wit and easy-to-read format.
* Learn how to shop in the iPad's integrated, custom-designed bookstore
* Use its full-color, large-screen eBook and ePeriodical reader
* Create documents, spreadsheets, and presentations with the iWork "lite" productivity suite
* Use iTunes to organize and manage media files
* Get connected to the Web with built-in WiFi and the Safari browser
* Orient yourself with the iPad's GPS and map technologies
* Locate and download custom-built games
* Use the iPad's built in email, calendar, and contact applications
* Run any and all iPhone apps on the iPad

Pragmatic Bookshelf (4-2010) | PDF | 1934356301 | 5.0Mb

Cocoa Programming: A Quick-Start Guide for Developers /by Daniel H. Steinberg (Author) .Cocoa Programming: A Quick-Start Guide for Developers shows you how to get productive with Cocoa-fast! We won't walk you through every class and method in the API (but we will show you where to find that information). Instead, we'll jump right in and start building a web browser using Cocoa. In just a few minutes you'll have something that works. A couple of minutes more, and you'll have code in your custom controller, listening for notifications and call-backs. Soon you'll have the functionality you'd expect in a full browser. And that's just the first few chapters...

Wiley (2-2010) | PDF | 695 pages | 047019555X | 5.84Mb

Mobile Intelligence /by Laurence T. Yang (Author) . The combination of mobile computing and computational intelligence, Mobile Intelligence focuses on learning patterns and knowledge from data generated by mobile users and mobile technology. As a very new area of research, mobile intelligence has created a wide range of opportunities for researchers, engineers, and developers to create new applications for both end users and businesses. Mobile Intelligence covers the comprehensive state-of-the-art in various applications of computational intelligence to the mobile paradigm, including mobile data intelligence, mobile mining, mobile intelligence security, mobile agent, location-based mobile information services, mobile context-aware and applications, intelligent networks, and mobile multimedia. Readers will not only learn different areas of mobile computing and its issues but also various intelligent approaches that contribute in addressing these issues, as well as discover other potential elements in the mobile paradigm.
* Explains how to deliver benefits to a wide range of applications, including database query processing, multimedia, commerce systems, e-mail systems, search engines, and Web browsers
* Covers efficient and effective mobile data retrieval by various advanced techniques and protocols
* Describes intelligent approaches to resolving location-based query processing in the mobile environment
* Discusses learning interesting patterns and knowledge out from data generated by mobile users
* Investigates the deployment of mobile agents to support context-aware mobile applications
* Presents intelligent solutions to the security issues in mobile networks
* Evaluates advanced optimization methods for mobile multimedia retrieval
* Reveals the latest techniques in solving various issues in wireless sensor network (WSN)

Que (4-2010) | PDF | 312 pages | 0789744279 | 14.0Mb

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps /by Jeffrey Hughes (Author) .There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
*Identify your app’s unique value, target audience, and total message
*Understand the App Store’s dynamics and choose the right strategy to cut through clutter
*Set the right price for your app
* Get App Store and third-party reviewers to recommend your apps
*Write effective press releases for your apps and time your publicity for maximum effectiveness
*Blog about your app and get the attention of influential bloggers
*Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
* Use promotions and cross-marketing, just like professional marketers do
*Build an audience that will buy your next app, too!

Apress (2-2010) | PDF | 408 pages | 1430227338 | 18.50Mb

The Business of iPhone App Development: Making and Marketing Apps that Succeed /by Dave Wooldridge (Author), Michael Schneider (Author) .The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd.

Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.