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In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
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The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and servicesall hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the peoplethe knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and actin general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.

· First book to connect cognitive science with knowledge management
· Karl Wiig has worldwide name recognition as thought leader
· Clearly written for professionals with charts and checklists

Angus Maddison provides a comprehensive view of the growth and levels of world population since the year 1000 when rich countries of today were poorer than Asia and Africa. The gap between the world leader, the US and the poorest region, Africa, is now 20:1. The book has several objectives. The first is a pioneering effort to quantify the economic performance of nations over the very long term. The second is to identify forces which explain the success of the rich countries, and explore the obstacles which hindered advance in regions which lagged behind. The third is to scrutinise the interaction between the rich and the rest to assess the degree to which this relationship was exploitative. The book is a monumental work of reference and a sequel to the author's Monitoring the World Economy: 1820-1992, published in 1995 and his 1998 Chinese Economic Performance in the Long Run. It is a "must" for all scholars and students of economics and economic history, as well as a mine of fascinating facts for everyone else. (Link Updated Alredy)