Once you discovered the dynamic, sophisticated sites you could create using DHTML and CSS, you wanted more--more interaction, more accessibility, more animation, more interesting combinations of text and graphics, more everything! This book provides the key. By picking up where his enormously popular Visual QuickStart Guide left off, best-selling author Jason Cranford Teague explores the advanced DHTML and CSS programming techniques you need to take your Web sites to the next level. Covering everything from standards and accessibility to separating content from style; creating multicolumn layouts; combining text and graphics; creating controls, menus, forms, and special effects; working with other Web languages; and much more, this friendly, task-based volume is a must-have if you're serious about Web design. Step-by-step instructions and a strong visual format make complex topics understandable, even fun--especially when coupled with the loads of tips, screen shots and practical, working examples that Jason has provided.

* Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author's award-winning sites
* This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even easier
* Also features exciting new tips and tricks for beginning and advanced users, as well as more expanded examples and samples for users to incorporate in their own sites
* The book moves from basic design and deployment to advanced page layout strategies, showing how to spice up new or existing sites with sound, video, and animation

Fifteen hours. With this book, that's all it takes for a Web designer to master the fundamentals of Dynamic HTML -- and start embellishing Web pages with animations, pop-up menus, rollovers, and more. The book presumes some knowledge of HTML, but no knowledge of the other chief components of DHTML, Cascading Style Sheets and JavaScript, which both receive detailed coverage. The CD-ROM has source code, Web development tools, and more.

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

No matter how visually appealing or packed with content your Web site is, it isn’t succeeding if it’s not reaching the widest possible audience. If you get this guide, you can be assured it will! By deconstructing a series of real-world Web sites, author and Web designer extraordinaire Dan Cederholm outlines 10 strategies for creating standards-based designs that provide flexibility, readability, and user control—key components of every successful Web site. Each chapter starts out with an example of what Dan refers to as an “unbulletproof” concept—an existing site that employs a traditional approach and its associated pitfalls. Dan then deconstructs that approach, noting its downsides and then making the site over using Cascading Style Sheets (CSS). By the end of each chapter, you’ll have replaced traditional, bloated, inaccessible page components with lean markup and CSS. The guide culminates with a chapter that pieces together all of the page components discussed in prior chapters into a single page template.