Lucene in Action /by Erik Hatcher (Author), Otis Gospodnetic (Author), Michael McCandless (Author). When Lucene first hit the scene five years ago, it was nothing short of amazing. By using this open-source, highly scalable, super-fast search engine, developers could integrate search into applications quickly and efficiently. A lot has changed since then-search has grown from a "nice-to-have" feature into an indispensable part of most enterprise applications. Lucene now powers search in diverse companies including Akamai, Netflix, LinkedIn, Technorati, HotJobs, Epiphany, FedEx, Mayo Clinic, MIT, New Scientist Magazine, and many others.
Some things remain the same, though. Lucene still delivers high-performance search features in a disarmingly easy-to-use API. Due to its vibrant and diverse open-source community of developers and users, Lucene is relentlessly improving, with evolutions to APIs, significant new features such as payloads, and a huge increase (as much as 8x) in indexing speed with Lucene 2.3.
And with clear writing, reusable examples, and unmatched advice on best practices, Lucene in Action, Second Edition is still the definitive guide to developing with Lucene.Erik Hatcher (Author), Otis Gospodnetic (Author), Michael McCandless (Author) .

The Art of SEO (Theory in Practice) / by Eric Enge (Author), Stephan Spencer (Author), Rand Fishkin (Author), Jessie Stricchiola (Author).A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what's necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry

 

Hacking Exposed Web 2.0: Web 2.0 Security Secrets and Solutions McGraw-Hill Osborne | December 17, 2007 | ISBN: 0071494618 | 258 pages | PDF | 6 MB

Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0-based services, and reveals detailed countermeasures and defense techniques. You'll learn how to avoid injection and buffer overflow attacks, fix browser and plug-in flaws, and secure AJAX, Flash, and XML-driven applications. Real-world case studies illustrate social networking site weaknesses, cross-site attack methods, migration vulnerabilities, and IE7 shortcomings.
* Plug security holes in Web 2.0 implementations the proven Hacking Exposed way
* Learn how hackers target and abuse vulnerable Web 2.0 applications, browsers, plug-ins, online databases, user inputs, and HTML forms
* Prevent Web 2.0-based SQL, XPath, XQuery, LDAP, and command injection attacks
* Circumvent XXE, directory traversal, and buffer overflow exploits
* Learn XSS and Cross-Site Request Forgery methods attackers use to bypass browser security controls
* Fix vulnerabilities in Outlook Express and Acrobat Reader add-ons
* Use input validators and XML classes to reinforce ASP and .NET security
* Eliminate unintentional exposures in ASP.NET AJAX (Atlas), Direct Web Remoting, Sajax, and GWT Web applications
* Mitigate ActiveX security exposures using SiteLock, code signing, and secure controls
* Find and fix Adobe Flash vulnerabilities and DNS rebinding attacks

Magento 1.3 Theme Design / by Richard Carter (Author) .Magento 1.3 Theme Design is a step-by-step guide to creating custom themes for Magento. The author's experience in Magento theming enables him to design a book that lessens the steep learning curve associated with Magento theming. The author uses code examples and ideas that facilitate learning and make Magento theme development a great learning experience. Magento 1.3 Theme Design is written for those who are familiar with Magento and know the Magento basics and now want to customize the look and feel. The book assumes familiarity with CSS and (X)HTML. The book is also aimed at store owners who want to customize their e-commerce store and web designers who want to sell their custom-made Magento themes. Seasoned theme designers will find very useful tips and hints in this book.

Building OpenSocial Apps: A Field Guide to Working with the MySpace Platform /by Chris Cole (Author), Chad Russell (Author), Jessica Whyte (Author) .When you write OpenSocial applications for MySpace, you can reach millions of users overnight. Building OpenSocial Apps shows you how, one step at a time. Whether you’re building casual widgets or feature-rich, professional applications, this book will teach you everything you need to know.

The authors are the leading experts on OpenSocial and MySpace and have personally helped construct the MySpace platform and OpenSocial standards. In this indispensable book, they walk you through the entire process of building apps, from signing up through building complex apps that can scale to thousands of users and interoperate on more than fifty social networks, such as Hi5, Orkut, and LinkedIn. They demonstrate today’s best practices for building OpenSocial applications and present dozens of tips for leveraging both MySpace and OpenSocial to their fullest. Coverage includes
* Installing and working with the MySpace Developer Platform
* Retrieving, parsing, and displaying user data, friend lists, and photos
* Sending App invitations and notifications
* Building mashups that communicate with third-party web services
* Marketing your App and building your user base
* Designing for performance, scalability, and fault tolerance
* Securing MySpace and OpenSocial apps, and protecting users’ privacy
* Building apps that display ads and accept micropayments