Author: Andrew Lester

Successful people and companies do two things at the same time: they are efficient day to day and they see great new opportunities. They use different styles of thinking and management to deliver cash today, and sustainable growth tomorrow. Wearing Two Hats is essential to business: but how and when to wear each one?

Andrew Lester provides simple tools, techniques and processes for people and teams to use and adapt for day to day profits. Lester has based this book on his personal experiences as head of Jaguar Cars UK and his senior positions in Ford and Alfa Romeo. He now runs his own successful consultancy business. The book provides practical tools and strategies which can be adapted for the reader's own business needs. This book expertly combines a theoretical approach with useful practical strategies for the modern business. This essential book identifies how to establish a 'Twin Hat' organization that drives growth without confusing employees or losing focus on delivering day to day revenues and profits. It identifies from personal experience what works in practice.