We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents 10 fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial-age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low- and high- tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.