Collins Business (January 27, 2009)
PDF | 272 pages | English | 1.44Mb(rar)
What Would Google Do?/by Jeff Jarvis (Author).A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
